MINNESOTA BREASTFEEDING COALITION

USER EXPERIENCE + RESPONSIVE WEBSITE REDESIGN

THE TASK

The Minnesota Breastfeeding Coalition (MBC) is looking for a brand and website refresh. I am working with a strategist who did a site and content audit and created aN INITIAL user flow/sitemap. I am tasked to complete the UX, website design and brand refresh AS WELL AS helping to REFINE THE USER flow/sitemap.

THE PROCESS

I AM WORKING WITH A STRATEGIST TO DEFINE LARGER BUSINESS QUESTIONS LIKE DEFINING USER NEEDS AND CREATING USER FLOWS. AS THE USER FLOW UPDATES AND THE LARGER BUsiness questions are defined, I wanted a fast, agile mode OF COMMUNICATING UX WITH the client so for this project I OPTED TO CREATE TRADITIONAL WIREFRAMES in sKETCH.