Hi, I’m Bethany Birnie.
I’m a Creative Director, Commercial Photographer & Visual Designer.
My passion is creating work that has never been seen before in a beautiful, highly-detailed way. Professionally the mediums I focus on are ad campaign creative direction, visual design, content creation, and commercial photography. Personally, I love to use photography, painting & taxidermy to bring my visions to life.
Despite the medium, my work gravitates toward the colorful, fun, and always just the right amount of weird.
Hi! I’m Bethany Birnie and I’m a Creative Director, commercial photographer, visual designer, and artist. People often call me a unicorn because I love, and am qualified, to do everything from strategy to production.
Life has tumbled me around and left me with great experiences. I went to the U of MN where I received my Fine Arts & Strategic Communications BAs. While serving 8 years in the Army National Guard I was sent on a memorable, 2-year deployment to Iraq where as a sergeant I was manning a 240B machine gun on logistical convoys to Baghdad. While deployed I found and later married the love of my life.
I continued my education at Miami Ad School which fine-tuned me as an art director and taught me how to develop big ideas (I later returned to Miami Ad School as a teacher). I had the opportunity in Amsterdam to intern with agencies One Big Agency and Wieden+Kennedy. Returning to Minneapolis I took positions at ad agencies JWT, Digitaria, and Space150 where I had the pleasure to work on clients like 3M, Cambria, US Bank, Pixi Beauty, Scotchbrite, Nestle Tollhouse, KIA, US Bank, and Coca-cola to name a few.
I went full-time freelance to work with advertising agencies like Carmichael Lynch, BBDO, Razr, and Folklore as well as directly with clients like Aveda, Thymes, and OmniLux. Some highlights have been concepting, producing, and photographing work for Capri Blue and Thymes as a long-term creative partner. Creative directing and producing content for Aveda’s global digital channels while working as their lead marketing creative partner. Product design, and illustration for international Aveda campaigns. Creating content for clients like LinkedIn, the U.S. State Department, and Land O’Lakes. Photographing New York Fashion Week shows as Aveda’s lead photographer for two seasons. And working as a long-term contributor for Stocksy Images United to name a few.
Email me for collaborations, independent projects, and availability!
CAPABILITIES
Creative Direction
Campaign Concepting
Design Strategy
Visual Design
UX Design
Interface Design
Photography
Content Creation
CLIENTS
Here is a selection of the brands I’ve had the pleasure of working with: