Capri Blue products are sold in over 4,000 independent retailers, and 40+ countries with notable customers such as Anthropologie, Nordstrom, and Bloomingdales. The brand had seen incredible growth so it needed a new website that could keep pace with the momentum of the brand. Working alongside Folklore ad agency team I was tasked with designing a vibrant responsive e-commerce site with optimal user experience.

The site re-design was a huge success and even won a web design award

Additionally, the brand aesthetic needed a bolder point of view in order to stand out within its saturated market. During the web design process, I art-directed a brand refresh and was later hired to photograph and produce this content to be used across all brand platforms. See below.